2. How to Check Domain Rating/Authority (3 Methods) 1. BLEXBot. This result is close to what I got from Google Webmaster Tools and Ahrefs. Our toolset is flexible, you pay only for the tools you want to use. CognitiveSEO 6. Moz, for example, might be a good choice for a casual blogger or a local business. Google’s user feedback says you should rank. Find out why SEOs love Ahrefs and learn about the unique things only Ahrefs can do. 4. Moz’s regular keyword ranking tool is comparable to both Semrush and Ahrefs, while the ‘on-demand’ tracker aims to show you the ranking at that particular moment in time. While neither has social monitoring tools or advertising tracking, each will help you optimize your site. The description provided within the tool says that they use a combination of page quality and backlink profiles for the top 10 ranking results. If a directory is outranking your landing page for an important commercial term, you want to be on that directory, and as high up in it as possible. In the complex and competitive world of search engine optimization (SEO), understanding the metrics that influence search engine rankings is crucial for businesses and SEO professionals alike. Ubersuggest. See all keyword rankings for any website or web page. We conducted an extensive Ahrefs vs. I’ve seen lots of smaller tools try to build their own link index. 0. But to monitor your keyword rankings by device, region and local SEO, you'll choose Moz. This very study is inspired by the good folks at AuthorityHacker. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Ahrefs is a complete SEO tool. Check Domain Authority With Moz. 9% isn't good enough (IMO) 1. This is why newer or smaller websites with lower Domain Authority scores’ can still outrank competitors if they create high-quality, informative, fresh, and relevant content for users. , while Ahrefs and SEMRush tend to charge extra money for this service. Our toolset is flexible, you pay only for the tools you want to use. The majority of these domains had similar scores in all three tools. Backlinks Analysis: Because they have a larger live backlinks index, Moz and Ahrefs are both equally good in this sense. According to Moz: “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Ahrefs shows the keyword’s difficulty is 67. This data comes from our database of ~500 million keywords (updated monthly). 00 (negative influence) to 1. SEO forecasting is the process of estimating future SEO results from a company’s planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume. The vendor states the Ahrefs database has 8 billion keywords and 421 billion indexed pages, and that this enables Ahrefs is able to provide maximum data and accuracy to its users. After that, click on the three dots at the top right corner of your browser. It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. As Moz is the platform that initially developed the DA metric, we’ll use their domain authority formula as an example. As you can see, there’s a huge difference between metrics from two widely used SEO tools Moz and Ahrefs. Link building. A Domain Authority. SE Ranking. Plus it's just a good user experience. Understanding these differences can help you make informed decisions when it comes to your SEO strategy. e. ) from Ahrefs directly. 6/5 (280 reviews) TrustRadius – 8. Explore organic and paid traffic metrics for any website using Site Explorer. Ahrefs. Perfect for finding broken links and quickly assessing them by pulling in metrics from Ahrefs. Site Explorer’s Overview 2. Moz Pro. Hogan shares, “Ahrefs and SEMrush are both outstanding. Think of it like a probation period—even if you do everything right, your site won’t get decent rankings until it comes to an end. Updated Information. With more than 5 million users, SEMrush is not only one of the most popular alternatives of Ahrefs but is also considered one of the all-time best in its niche. Crucially, Ahrefs uses its own proprietary ranking called “Domain Rating”, instead of Moz’s “Domain. If your budget is limited, then Moz might be a good choice. Not recommended if… 2. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). Ahrefs’s rank tracker feature, under Site Explorer in the left navigation menu, isn’t anything to write home about. Verilerimiz. Price is very friendly, it does the job. The rank tracking capabilities of Moz Pro are as follows: Standard ($99/month) — 300 keywords, which you can add to 3 projects. Moz’s local search ranking factors study that the #1 ranking factor for local search is your Google My Business profile & it’s widely accepted that if anything, this has become more-so the case over the past years. UR (URL ratings): This determines how influential a URL may be based on the number of. It’s worth mentioning the negative effect of Google’s algorithm updates must not be mistaken for a penalty. Indexing: Store and organize the content found during the crawling process. 3. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Moz, on the other hand, is slightly more accurate. The description provided within the tool. The results can be downloaded as a CSV, and are also available on the dashboard. There are two areas where Moz stands out over the first two all-in-ones, however. Both of these metrics indicate how strong a given website’s backlink profile is, but each metric measures it differently. 6. For a more in-depth look at your site’s metrics, you can use Moz’s free version of their Link Explorer. SE Ranking: Best for Small Businesses. Moz: best for local SEO. Conclusion. Content Explorer. Moz comparison. With this tool, you’ll get a list of synonyms and related terms for your keyword. By using either Moz’s Domain Authority or Ahrefs’ Domain Rating Checker, you can. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Ahrefs: The Applications and Limitations. You can also keep an eye on competitor's rankings, as well as see rankings only in certain locations or on certain devices, your average position across all tracker keywords, how much traffic you get, and more. These tools have large databases similar to Semrush and Ahrefs. Moz. Backlink Health Check: How to identify (and fix) any backlink issues that. Majestic 13. The last on the list of MOZ alternatives is Spyfu. It’s a great way to round up a list of potential keywords for your business. The 7 best Ahrefs alternatives – summary. 4. 95 when billed monthly or $108. Tools: Check your PA with Link Explorer. Locate MozBar and click on the pin icon to pin the MozBar in your browser. Here’s how you can see these opportunities: Go to Ahrefs’ Competitive Analysis tool. The range of available tools covers keyword research, rank tracking, backlink analysis, and much more. We fully admit that in the past few months Ahrefs was having more downtimes than it should. Moz makes it easy to decide how. The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back, relax, and laugh at all the people who have. This is a great tool to get you started. So, even if you have a favorite for keyword ranking data size and accuracy, you may have different preferences for keyword suggestions, keyword difficulty, estimated search volume, rank tracking, site audits, backlink data and so on. For something to be considered 'quality', I think it should have to be "50% decent or higher". Moz Pro 15. SEOMoz, Ahrefs tends to give businesses and teams better analytics. According to Moz, we have a domain authority score of only 29. Ahrefs is the more popular choice due to its ease of use and analytics. Customer Support Ahrefs vs Moz: Our. Domain Authority is a Moz metric that predicts a website’s performance on search engines. It should be noted that you can only track the ranking of domains added as a project. Mangools. In fact, my list of Ahrefs alternatives mentions quite a few of those rank trackers since it's one of the tools a lot of people turn to Ahrefs to use. Enter your competitors’ below where it says “Show keywords that the below targets rank for. ”. # of keywords I rank for that are “easy” according to Ahrefs: 1,174; SEMRush: # of keywords I rank for that are “easy” according to Ahrefs: 29; Results. They both are essential scores to analyze a website’s SEO. The key factor that makes Ahrefs stand out is data quality. Both of these metrics indicate how strong a given website’s backlink profile is, but each metric measures it differently. Let’s look at a few tactics you can use to improve and maintain blog post rankings. Ahrefs. It is quite simple to increase this score value of a website. Inches or meters, both are correct only the unit is different. Thanks &. com Additionally, Moz offers a suite of other SEO tools like site audits and rank tracking, while Ahrefs has a strong emphasis on backlink analysis and provides a comprehensive backlink database. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). However, Moz Pro instead determines your rank in search engines based on your link profile. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Moz pricing 2. I could make educated guesses, but they could still be wrong and would hate to misinform you. While both Moz and Ahrefs provide domain ranking metrics, there are some key differences between the two. A responsively-designed website will have the backlinks of your original site, even while competing for mobile visitors. They all start at about 100 bucks per month. In our report on the Impact of Local Business Reviews on Consumer Behavior, respondents cited the star rating as the most important component of reviews:Link building for local SEO. Ahrefs is Overall. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. For each random URL or domain, a link index (Moz, Majestic, or Ahrefs) gets 1 point for being the biggest, for tying with the biggest, or for being "correct. To add an internal link with Wix, simply highlight the text you want to add a link to, click the “chain link” icon, then choose the page you want the link to point to. Moz has fallen behind in recent years, but their local tool is still one of the best out there. You can also check if there’s a more popular topic (traffic-wise) that you could go for instead. MOZ - Good balanced toolset covering content, offsite, and technical SEO considerations. Hit “Compare”. Accurate monitoring and. However, Ahrefs offers nearly identical features. Summary. And SEMrush offers a free trial, while Ahrefs doesn’t. Moz rankings might work differently from Ahrefs rankings under the hood, but they are both used for the same. 3. txt”. Moz Pro: 9. For quite some time, both Moz & Ahrefs have indicated to me that I am in first position for several keywords. As always, the detail is critical. SEO forecasting is the process of estimating future SEO results from a company’s planned SEO efforts using 1st party or 3rd party historical data such as traffic, traffic value, click-through rate (CTR), and search volume. Most Ahrefs users will be familiar with our traffic graphs. Ahrefs focuses on the strength of your link profile. Best Semrush Alternatives: 1. Ahrefs also has the second most active web crawler following Google. Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. On-page SEO is anything you can do on the page itself to improve its rankings and visibility. The content explorer is a content analysis tool. However, there were clear cases when Ahrefs and Moz over or underestimated a domain’s reputability. From just $17 a month, you get 200 daily search and analysis credits. But even if you don't believe click-through rate can impact rankings, optimizing for a higher CTR still means you're optimizing toward the goal of attracting more clicks. (Image source) #7. On Moz, PA is very dependent on a site's DA. 5K. 12, 5. 6/5 and 4. Here are several considerations when. 33 per month when billed annually. ”. One TikTok ranking factor is engagement, which includes likes and comments as well as watch time and profile visits. . A host of SEO tools are accessible over the Internet; however, not all of them fit the bill when it comes to leading the search engine rankings. Moz Domain Authority, Explained. In this video, we will. When talking about Core Web Vitals, Google reps have referred to these as tiny ranking factors or even tiebreakers. Ahrefs tends to be strongest in the travel and web. Moz delivers easy-to-digest reports on search volumes, keyword difficulty, and click-through rates. Ahrefs. Ahrefs. There’s a reason why we put Semrush Position Tracking tool #1 on the list. Rankings data like this can be powerful, and having that kind of power at your fingertips can be intimidating. 5. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. Google does not use the term “penalties” in its documentation. A brief comparison: Moz: Known for its powerful keyword explorer, Moz is a favorite for in-depth keyword research and backlink analysis. 5 million, compared to Ahrefs’s 1. Understanding these differences can help you make informed decisions when it comes to. You can plug in a keyword and it will look for the best content in that search, analyzing each result for things like traffic,. Export the Keywords To Improve to a CSV. Here are the five SEO certification courses that our subscribers gave the most votes: 1. 6. And Ahrefs Rank (AR) simply orders all websites by how strong their backlink profiles are. (Plus, it comes with a full 30-day free trial) So if you’re in a tight budget, Moz Standard might be a good option for you. Premium Plan – $599/mo or $5750/year. TikTok ranking factors. 1. Monitoring progress is easier with access to ranking history and a special competitor report. The first website has an Ahrefs Rank of 305, making it the strongest. 4. 10x content is the term used in content marketing to describe content that needs to be 10 times as good as the content that is already ranking for a given keyword or topic. WebCEO. Hit “Audit” next to your URL: You’ll see the SEO metrics for your page and how it compares to the keyword you want to target. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. The answer: Get listed in relevant directories, make your own lists, and infiltrate others’ lists. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Moz makes it easy to decide how authoritative those pages are, showing you how likely it is you can outrank them. It isn’t about repeating keywords. The Ahrefs traffic value metric is also really useful here, showing you in real dollar terms how successful keywords can be if you can rank for them. We’re going to take a look at Ahrefs and Moz — two of the most popular SEO tools out there, earning a 4. Pricing 8. The majority of these domains had similar scores in all three tools. Moz, for example, might be a good choice for a casual blogger or a local business. To calculate domain rating, Ahrefs looks at:. YouTube Keyword. In the real world, though, all else is rarely equal. The backlink factors include the number of outbound links and spam score for. However, Ahrefs. 9. For instance, any new page or page with no backlinks for a 90DA site on Moz will have around 40PA. This metric represents your expected gain in traffic if you were to overtake your top competitor’s ranking position: 5. It is about helping Google and searchers better understand and digest your content. DR assigns a value from 0 to 100 according to the size and quality of a website’s backlink profile. Enter your domain in the Competitors section. It's also a great way to earn valuable links when you're marketing a local business. This means. Moz vs SEMrush vs Ahrefs. Try Moz Pro Today. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. As you can see, there’s a huge difference between metrics from two widely used SEO tools Moz and Ahrefs. There are a number of SEO tools that can help you achieve better results in search engine queries. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value. For all other types of businesses, there is a 20% discount on the annual subscription. 33 per month when. This is why most marketers concentrate their efforts on improving Google rankings. Long-form content isn’t necessarily better for SEO than short-form content. Domain Authority is not a Google metric. According to Ahrefs, the Domain Rating of a website reflects its authority, but it is different from Moz’s. That said, we can learn a lot from correlation studies! All correlations rated on a scale from -1. Domain linking. Explore organic and paid traffic metrics for any website using Site Explorer. Many people use a service called Ahrefs to analyze keywords, rank websites, and estimate traffic for their websites. The Ahrefs Alternatives of 2023. Your lowest-hanging fruit is to identify which phrases you already rank highly for. Semrush – Best Ahrefs alternative overall. The other tools don’t let you do this for a website you haven’t already. Ahrefs determines who your competitors are and can grab a huge list of every ranked keyword for a competitor’s pages. Although DA can help quantify ranking potential, it has no part in Google’s ranking algorithm. When it comes to ranking on Google, they analyze somewhere around 200 different factors to decide where your webpages should. It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. This time, both Ahrefs and Moz ranked Forbes similarly. Mobile-friendliness is part of Google’s Page Experience signals (has an impact on rankings). Ahrefs Rank Tracker tool allows you to add a "Project" and track rankings for specific keywords on specific websites. And Moz’s top-tier plan is $599/month. This tool is great for giving your insight as to how you compete against your competitors in terms of backlinks and traffic. Their Keyword Explorer tool includes four main features:This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. Like those two, Moz includes site ranking and audit tools, keyword research options, and backlink analysis that evaluates a number of different metrics. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). Keyword 1: [quality business cards] Keyword 2: [business cards quality design] Example of PAA listings for case n. Let me explain that with an. Moz rankings might work differently from Ahrefs rankings under the hood, but they are both used for the same purposes. Updated Information. Ahrefs is an alternative tool that can match Semrush’s capabilities pound for pound. DR, Ahrefs Rank, etc. Features Comparison. 003 per keyword and so it's quite affordable. In the left sidebar, go to Online Store > Themes. Depending on the SEO tool you’re using, domain authority may be calculated differently. Spyfu. The annoying part of Ahrefs “Free Trial” is that it’s not actually free. Implementing SEO best practices on your website will help to ensure that your web content is seen by as many potential customers as possible. Ahrefs: With an extensive. There is no. It also has. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Moz is another well-known SEO tool with features such as site audits, keyword research, and backlink. However, when I go into my Google Webmaster Tools, it says that I am in 7th or 8th position. Moz’s pricing ranges from $99 a month to $599 a month. Same is for backlinks. com’s traffic has increased by 11. 6% discount too; and Moz is the most generous of the three here, giving you a 20% discount for paying annually. A single subscription to Ahrefs can do the job of Moz, SEMRush. 5) and user satisfaction (Ahrefs: 95% vs. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. The key factor that makes Ahrefs stand out is data quality. laffaloui. Moz Domain Authority, Explained. Other times, it’s necessary to stand the best chance of ranking. Also loaded with a ton of other tools for paid, SEO, content and social - most of which are not used by the majority of their users. Check Domain Authority With Moz. 2. 1. Click the Content Gap report. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. It is one of the few SEO tools that offer 100% accurate position tracking; Helps you create an in-depth marketing plan to grow your businessMoz Pro: best for SEO professionals and large-scale enterprises. On. If you're doing classic, 10-blue-links style SEO only, 100 is the score you want. Moz is a software platform with a suite of tools that primarily focus on enhancing search engine visibility but can also help overall digital marketing . Ahrefs Website Traffic. g. SEO Powersuite 11. Price: Standard – $99/mo, Medium – $179/mo, Large – $299/mo, Premium – $599/mo. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. For example, if you go with Ahrefs Lite, your keyword rankings only update once per week. This data comes from our database of ~500 million keywords (updated monthly). High page or website rankings are crucial when it comes to SEO. Positions Explorer: this tool shows you your top 10 competitors and which keywords they’re ranking for; Rank Tracker: monitor your Google rankings on desktop and mobile across 170 countries;A small team passionate about technology and SEO. Its historical data is valuable for analyzing past rankings and conducting. Handy browser extensions like FATRANK are nice if you need quick glances at your organic keyword positions. Moz is an online marketing company that offers a variety of features to its users. starting at $99/month, it’s not cheap – but Ahrefs can replace multiple tools. Ubersuggest: Best for Beginners. Some of the characteristics this tool helps you evaluate include: Domain capabilities. Recommended if… 1. However, Moz does offer a free version of its tool, which may be sufficient for basic SEO tasks. I agree, backlings measures differently from ahrefs and appears later but overall if you dont count those few things its amazing. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. “best seo tools” or “ahrefs vs moz. It does link tracking and analysis, competitor checks and keyword rank tracking. It isn’t as feature-rich as Ahrefs… but it’s also significantly cheaper. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. 1. Just like Moz DA, Domain Rating (DR) is also measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Semrush’s Pro plan is pretty much on par with Moz and Ahrefs. Ahrefs delivers accurate search. Site Explorer’s Overview 2. SEOMoz. The Google Sandbox has never been officially confirmed by Google. Obviously, just adding some internal links won’t suddenly make you rank #1 for a keyword. Ahrefs has a problem with accurate traffic estimates, so many people use a free alternative called SEMrush. Google’s user feedback says you should rank differently. 4. Well, it’s a metric created by Moz that defines how likely your site is to rank in search engine results. Mangools is another great alternative to Ahrefs, which offers similar features as Ahrefs. Mangools, SERPstat and Ubersuggest reported relatively fewer. Here you can compare Ahrefs and Moz Pro and see their functions compared contrastively to help you select which one is the superior product. Ahrefs Site Audit. However, there’s a lot more to it than that. Not only can you track your and your competitors’ organic and PPC rankings, but you can also track SERP features, see the estimated traffic. Best of all, the site’s clean interface and ease of use mean users are less likely to get overwhelmed. A local citation is any mention of your business’s name, address, and phone number online. Site Audit: Semrush is simple like Moz with advanced features like Ahrefs. When using Ahrefs’ Service, you represent that you are of legal age to form a binding contract. On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. Understand your keyword’s traffic potential by looking at how much organic traffic the top-ranking page gets. Moz’s domain authority score of 95, compared to Ahrefs’s DR of 94, and Moz’s referring domains of 1. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ, SER). Semrush, Ahrefs, and Moz are the top three SEO tools on the market. Search for ‘Moz' in ‘Extensions'. Ahrefs for keyword analysis. If you’re looking for robust tools for search engine optimization (SEO), then you should consider SEMRush and Moz Pro! These two tools give insight into how you’re doing with SEO and improve your website for better rankings in search results. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. 10. When placed head-to-head, there seem to be some clear winners at first glance. In most cases, a single line of data uses one row. High-volume keywords are often highly competitive, which translates directly into more ranking difficulty. It is about helping Google and searchers better understand and digest your content. One of the things that makes Moz stand out is that it offers two different rank tracking tools– its regular keyword ranking tool and an ‘on-demand’ keyword ranking. Ahrefs Free SEO Tools 7. Ahrefs and Moz are very similarly priced, with both base options. Moz Pro could also use some improvement with its keyword tracking tool. And Ahrefs Rank (AR) simply orders all websites by how strong their backlink profiles are. However, everything is laid out differently. Moz – Yes, a 75% discount. Our Traffic Potential metric tells us that the page currently ranking at the top for “content marketing. In the case of Ahrefs, you get 2 months free (effectively a 16. On-page SEO checker. For instance, any new page or page with no backlinks for a 90DA site. Moz Pro can help you prove it with ease. This means that the graphs won't add up to 100 and it also tends to exaggerate the differences between the indexes. The same listing that appears for a PAA question for keyword X can also appear for the same question, triggered by a different keyword Y. Then, under the “comparison” section, enter your page’s URL. One of their best features is competition analysis which can give actionable insights into your competitors that you can use to your advantage. If there are already established websites that have been around for a long time, it can be difficult for newer websites to. Then check the SERP Overview and look at the estimated search traffic to the pages that rank 1–2 positions above you. So, even if you have a favorite for keyword ranking data size and accuracy, you may have different preferences for keyword suggestions, keyword difficulty, estimated search volume, rank tracking, site audits,. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. Ahrefs and Moz – each with varying calculations – are the two most prominent platforms for checking DA. The tool will then generate a list of related keywords for you. Large Plan – $299/mo or $2868/year. Ahrefs is easy to use and offers a user-friendly interface. You can see that when we do this for Moz, Site Explorer finds the same issue for the term “keyword cannibalization” as we found earlier using method #2. They also explicitly state that DA isn’t a metric Google uses to. The UR of these sites is all over the place as you go down the rankings. Undoubtedly, age doesn’t matter, but. Which one is the winning SEO tool? 4. It’s a great way to round up a list of potential keywords for your business. However, Ahrefs is more accurate and provides better insights than Moz. Link Miner (Chrome Extension): Analyse and extract links from any web page. Like Semrush, Ahrefs isn't likely to be a one-stop shop for all your SEO and content needs. Using these tools, you can track SEO ranking, do keyword research, find and monitor backlinks, conduct competitor analysis, and do much more. Get insights into Traffic Potential and Parent Topic for any keyword. You can use it not only for keyword monitoring but also for your entire SEO strategy.